[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.er-sme.cz\/finance-a-slevy\/#Article","mainEntityOfPage":"https:\/\/www.er-sme.cz\/finance-a-slevy\/","headline":"Finance a slevy","name":"Finance a slevy","description":"Na\u0161e finance se sna\u017e\u00edme \u0161et\u0159it v\u0161ude, kde to jde. Slevy jsou pro mnoh\u00e9 z n\u00e1s velkou p\u0159\u00edle\u017eitost\u00ed, jak opravu m\u016f\u017eeme \u0161et\u0159it, ale je...","datePublished":"2025-02-27","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.er-sme.cz\/author\/#Person","name":"er-sme.cz","url":"https:\/\/www.er-sme.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"er-sme.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.er-sme.cz\/wp-content\/uploads\/img_a317515_w1722_t1528230202.jpg","url":"https:\/\/www.er-sme.cz\/wp-content\/uploads\/img_a317515_w1722_t1528230202.jpg","height":0,"width":0},"url":"https:\/\/www.er-sme.cz\/finance-a-slevy\/","about":["Finance"],"wordCount":511,"articleBody":"Na\u0161e finance se sna\u017e\u00edme \u0161et\u0159it v\u0161ude, kde to jde. Slevy jsou pro mnoh\u00e9 z n\u00e1s velkou p\u0159\u00edle\u017eitost\u00ed, jak opravu m\u016f\u017eeme \u0161et\u0159it, ale je to tak? Obchodn\u00edci se na n\u00e1s sna\u017e\u00ed opravdu zap\u016fsobit, abychom nakoupili co nejv\u00edce a utratili v\u00edce pen\u011bz.\u00a0Slevy kam se pod\u00edv\u00e1teDnes n\u00e1s bombarduj\u00ed obchodn\u00edci slevou prakticky v\u0161ude. Ka\u017ed\u00fd den m\u00e1me ve schr\u00e1nk\u00e1ch r\u016fzn\u00e9 reklamn\u00ed let\u00e1ky obchodn\u00edch \u0159et\u011bzc\u016f, kter\u00e9 n\u00e1s l\u00e1kaj\u00ed, abychom je nav\u0161t\u00edvili. L\u00e1kaj\u00ed n\u00e1s na velk\u00e9 slevy. Je pravda, \u017ee \u010dlov\u011bk opravdu m\u016f\u017ee na slev\u00e1ch u\u0161et\u0159it, jen je pot\u0159eba d\u00e1vat pozor na ostatn\u00ed v\u011bci. Pokud n\u00e1s toti\u017e obchodn\u00edci nal\u00e1kaj\u00ed do sv\u00e9 provozovny na slevy, tak ur\u010dit\u011b o\u010dek\u00e1vaj\u00ed, \u017ee si koup\u00edte mnohem v\u00edce i v\u00fdrobk\u016f, kter\u00e9 nejsou v akci. Mo\u017en\u00e1 si \u0159eknete, \u017ee na v\u00e1s takov\u00e9 triky nep\u016fsob\u00ed, ale pop\u0159em\u00fd\u0161lejte, kolikr\u00e1t jste v obchod\u011b koupili i v\u011bci, kter\u00e9 jste necht\u011bli. S\u00e1m v\u00edm, \u017ee jdu pro ur\u010dit\u011b v\u011bci v akci a stejn\u011b koup\u00edm alespo\u0148 n\u011bjak\u00e9 dal\u0161\u00ed, kter\u00e9 v akci v\u016fbec nejsou. Dal\u0161\u00edm trikem je i fakt, \u017ee n\u011bkter\u00e9 zbo\u017e\u00ed (i kdy\u017e je inzerov\u00e1no jako ak\u010dn\u00ed) nen\u00ed v\u016fbec v akci. Cena po slev\u011b je toti\u017e klasick\u00e1 cena a cena, kter\u00e1 je p\u016fvodn\u00ed je obchodn\u00edkem nadsazen\u00e1. Jen\u017ee \u010dlov\u011bk, proto\u017ee se mu zd\u00e1, \u017ee je cena opravdu sn\u00ed\u017een\u00e1, tak v\u00fdrobek koup\u00ed. Nav\u00edc obchodn\u00edk moc dob\u0159e v\u00ed, jakou barvu, jak\u00e9 p\u00edsmo pou\u017e\u00edt.\u00a0Jak na n\u00e1s slevy p\u016fsob\u00ed?Na to, aby n\u00e1s obchodn\u00edci zaujali, existuje mnoho zp\u016fsob\u016f (v\u00edce si m\u016f\u017eete p\u0159e\u010d\u00edst v jak\u00e9koli kn\u00ed\u017ece o psychologii reklamy). V\u0161e je d\u00e1no, a\u0165 u\u017e jsou to barvy, kter\u00e9 jsou v obchod\u011b, uspo\u0159\u00e1d\u00e1n\u00ed prostor\u016f na prodejn\u011b, uspo\u0159\u00e1d\u00e1n\u00ed v\u00fdrobk\u016f v reg\u00e1lech, hudba v obchod\u011b a dal\u0161\u00ed v\u011bci. V\u0161e je psychologicky podlo\u017een\u00e9, a i kdy\u017e si mysl\u00edte, \u017ee na v\u00e1s takov\u00e1 \u201cfinta\u201d nep\u016fsob\u00ed, tak pr\u00e1v\u011b v podv\u011bdom\u00ed to na v\u00e1s p\u016fsob\u00ed, a\u0165 chcete nebo ne. To stejn\u00e9 plat\u00ed i v p\u0159\u00edpad\u011b reklamn\u00edch let\u00e1k\u016f. I toto se zkoum\u00e1 za pomoci r\u016fzn\u00fdch p\u0159\u00edstroj\u016f a sleduje se, na co \u010dlov\u011bk v\u0161echno reaguje.\u00a0Pokud chcete a pat\u0159\u00edte mezi lidi, kte\u0159\u00ed \u0161et\u0159\u00ed svoje pen\u00edze, tak v\u00e1m ur\u010dit\u011b slevy mohou pomoci. Jen je pot\u0159eba sledovat ak\u010dn\u00ed nab\u00eddky, a ne bezhlav\u011b v\u0161echno v akci kupovat. Paradoxn\u011b se m\u016f\u017ee st\u00e1t, \u017ee pokud je zbo\u017e\u00ed v akci nakoup\u00edte ho mnohem v\u00edce a t\u00edm se m\u016f\u017ee st\u00e1t, \u017ee zaplat\u00edte mnohem v\u00edce a na to tak\u00e9 obchodn\u00edci spol\u00e9haj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Finance a slevy","item":"https:\/\/www.er-sme.cz\/finance-a-slevy\/#breadcrumbitem"}]}]