[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.er-sme.cz\/jak-se-tvori-potisk-na-reklamni-destniky\/#Article","mainEntityOfPage":"https:\/\/www.er-sme.cz\/jak-se-tvori-potisk-na-reklamni-destniky\/","headline":"Jak se tvo\u0159\u00ed potisk na reklamn\u00ed de\u0161tn\u00edky","name":"Jak se tvo\u0159\u00ed potisk na reklamn\u00ed de\u0161tn\u00edky","description":"De\u0161tn\u00edky a slune\u010dn\u00edky slou\u017e\u00ed lidstvu ji\u017e stovky let. Docela jednoduch\u00fd vyn\u00e1lez, kter\u00fd jist\u011b nechyb\u00ed v \u017e\u00e1dn\u00e9 dom\u00e1cnosti, a bez n\u011bho\u017e si \u017eivot nedok\u00e1\u017eeme...","datePublished":"2019-06-12","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.er-sme.cz\/author\/#Person","name":"er-sme.cz","url":"https:\/\/www.er-sme.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"er-sme.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.er-sme.cz\/wp-content\/uploads\/img_a349249_w1722_t1564127420.jpg","url":"https:\/\/www.er-sme.cz\/wp-content\/uploads\/img_a349249_w1722_t1564127420.jpg","height":0,"width":0},"url":"https:\/\/www.er-sme.cz\/jak-se-tvori-potisk-na-reklamni-destniky\/","about":["N\u00e1kupy"],"wordCount":404,"articleBody":"De\u0161tn\u00edky a slune\u010dn\u00edky slou\u017e\u00ed lidstvu ji\u017e stovky let. Docela jednoduch\u00fd vyn\u00e1lez, kter\u00fd jist\u011b nechyb\u00ed v \u017e\u00e1dn\u00e9 dom\u00e1cnosti, a bez n\u011bho\u017e si \u017eivot nedok\u00e1\u017eeme p\u0159edstavit. Snad jen d\u011bti v pl\u00e1\u0161t\u011bnk\u00e1ch a milovn\u00edky outdoorov\u00e9ho \u017eivotn\u00edho stylu, kte\u0159\u00ed obl\u00e9kaj\u00ed bundy s gore-texovou membr\u00e1nou a kapuc\u00ed, jejich p\u0159ednosti nech\u00e1vaj\u00ed chladn\u00fdmi.   Origin\u00e1ln\u00ed de\u0161tn\u00edk Reklamn\u00ed potisk se dnes objevuje na mnoha r\u016fzn\u00fdch p\u0159edm\u011btech. Nej\u010dast\u011bji na tri\u010dk\u00e1ch a \u010depic\u00edch, kde je dob\u0159e viditeln\u00fd, v\u00fdjime\u010dn\u00e9 nejsou ani ru\u010dn\u00edky, propisky, zapalova\u010de nebo kl\u00ed\u010denky. De\u0161tn\u00edky jsou v tomto sm\u011bru ide\u00e1ln\u00edmi p\u0159edm\u011bty, kter\u00e9 za de\u0161tiv\u00e9ho po\u010das\u00ed nelze p\u0159ehl\u00e9dnout, zvl\u00e1\u0161t\u011b jsou-li zhotoveny v pestr\u00fdch barv\u00e1ch s kontrastn\u00edmi n\u00e1pisy. Podstatnou v\u00fdhodou je velk\u00e1 reklamn\u00ed plocha nad hlavou, viditeln\u00e1 ji\u017e z velk\u00e9 d\u00e1lky. Jedin\u00e9, co tomuto fenom\u00e9nu sch\u00e1z\u00ed, je \u010dast\u011bj\u0161\u00ed d\u00e9\u0161\u0165 a sr\u00e1\u017ekov\u00fd deficit, s n\u00edm\u017e se ve st\u0159edn\u00ed Evrop\u011b pot\u00fdk\u00e1me ji\u017e \u0159adu let.  Jak se potisk prov\u00e1d\u00ed S\u00edtotisk \u2013 osv\u011bd\u010den\u00fd zp\u016fsob ji\u017e des\u00edtky let, kter\u00fd je vhodn\u00fd pro v\u011bt\u0161\u00ed po\u010det kus\u016f. Ide\u00e1ln\u00ed je pro tisk firemn\u00edho loga, n\u00e1pisu apod., kdy nen\u00ed kladen d\u016fraz na barevn\u00e9 p\u0159echody a fotografickou kvalitu obr\u00e1zk\u016f. S\u00edtotisk je omezen po\u010dtem barev, ale je velmi levn\u00fd a trvanliv\u00fd. Dob\u0159e sn\u00e1\u0161\u00ed i pran\u00ed v pra\u010dce. Digit\u00e1ln\u00ed tisk \u2013 modern\u00ed zp\u016fsob, kter\u00fd zvl\u00e1d\u00e1 i potisk r\u016fzn\u00fdch tvar\u016f a tvarov\u00fdch p\u0159echod\u016f, jako jsou l\u00edmce, kapsy, zipy, \u0161irok\u00e9 \u0161vy. U de\u0161tn\u00edk\u016f nen\u00ed omezen\u00edm ani velikost plochy, ani materi\u00e1l. V\u00fdhodou je n\u00edzk\u00e1 cena bez ohledu na po\u010det kus\u016f Sublima\u010dn\u00ed tisk \u2013 modern\u00ed metoda potisku, jej\u00ed\u017e v\u00fdsledek v\u00e1s p\u0159\u00edjemn\u011b p\u0159ekvap\u00ed. Textilie toti\u017e vypad\u00e1 tak, jako by v\u00fdtisk s materi\u00e1lem p\u0159\u00edmo splynul. Barvy nav\u00edc velmi dlouho vydr\u017e\u00ed, neblednou, nelze je seprat a jejich \u017eivotnost se tak\u0159ka rovn\u00e1 samotn\u00e9mu textiln\u00edmu v\u00fdrobku. Vyu\u017e\u00edt jej lze ov\u0161em pouze na syntetick\u00e9 tkaniny, co\u017e nen\u00ed v p\u0159\u00edpad\u011b reklamn\u00edch de\u0161tn\u00edk\u016f betmarks.cz a jejich obal\u016f pochopiteln\u011b p\u0159ek\u00e1\u017ekou.                                                                                                                                                                                                                                                                                                                                                                                         4.5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se tvo\u0159\u00ed potisk na reklamn\u00ed de\u0161tn\u00edky","item":"https:\/\/www.er-sme.cz\/jak-se-tvori-potisk-na-reklamni-destniky\/#breadcrumbitem"}]}]